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Reflection on the personal data discussions

In week 3 of the MOOC we covered how personal data is used in digital marketing, and some alternative ways which give consumers themselves some control over the construction of their profiles. A lively and engaging discussion took place around the content. Some agreed that behavioural targeting could end up being 'creepy' if it gets too accurate, much like the 'uncanny valley' hypothesis in robotics. The idea of self-created consumer profiles proved controversial. Continue reading →