About the MOOC

The University of Southampton is running a MOOC (Massive Open Online Course), focusing on recent developments in Digital Marketing. It is one of a number of Southampton-based courses that are available for you to study online, for free, wherever you are based in the world, in partnership with FutureLearn. Registration is open now.

This short course introduces you to exciting new concepts and applications of digital marketing. It takes an informal “story telling” approach, where we share our stories and encourage you to share your own (as consumers and/or marketers) for the benefit of the learner group as a whole.

We will focus on emerging trends in digital culture and online consumer behaviour, data analytics and privacy, examining the implications of these developments for both marketers and consumers. We have an enthusiastic team of University staff, alumni, current students and business partners who will be sharing their latest research and its practical application with you.

The depth of thinking and analysis will be at an undergraduate level, thus making this an ideal taster course should you be:

  • considering whether to pursue a more formal study programme in this subject area
  • wondering if digital marketing is the career for you
  • currently working in a more “traditional” marketing role and wanting to find out more about what’s changing
The Team: Mike, Tom, Lisa, Madeline
The Team: Mike, Tom, Lisa, Madeline



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